Rancho Shock and a Half is the newest offering from Rancho suspension. Every seasoned off-roader and 4WD enthusiast is well aware of Rancho’s annual Buy 3 get 1 Free offer that takes place every spring. In fact, it just wouldn’t be spring without it!

With the release and success of their quickLIFT line of lift shocks, many customers aren’t buying their shocks in sets of four anymore because most quickLIFTS are for the front of the vehicle only. This poses a problem because if you didn’t have a reason to buy four new shocks, then the Buy 3 Get 1 Free campaign did no good for you.

Everyone else got to save money with a “free” shock, while the others were left out in the cold paying full price for two shocks.

This got the big-wigs at Rancho thinking and they came up with an offer that’s fair to everyone. In a nutshell, it works like this. If you buy two Rancho shocks, then you get one of them for half price. If you buy four Rancho shocks, then you get two of them for half price.

See the magic in that? If you can work a few numbers in your head real quick, you’ll see that you’re still getting one free shock and paying only for three, or if you choose to buy only two shocks, you still get a proportional rebate.