When a customer enters your lot, 7 out of 10 want to buy the same day. With this being said, you want to be the auto salesperson that sells to them. To get the sale, here are a few tips and strategies to help you along.

Tip #1 Rapport Building rapport with your customers is the number one step in getting the sale. There has never been a salesperson that got a sale by saying nothing to a customer. Standing around talking to other salespersons will not get the attention of the customer, or improve their ideas about you. Your first impression has to be a good one for them to trust you. Ask questions about their family life, who is going to get the vehicle, what type of work do they do? These will help guide you to a price range and vehicle, as well as color if you only ask.

Tip #2 Auto Sales Books There are many books available such as manuals and inventory sheets at your lot. These can be used to help you learn the inventory, as well as the options on each type of vehicle. If a customer asks you what type of car will get the best gas mileage, you don’t want to stand there with your mouth hanging open, so have an answer. Look over the information and get some hands on experience. This will give you the opportunity to practice your presentation and demonstration of the options as well.

Tip #3 Auto Salesperson Secrets Many of the salespersons at your company will give you ideas and tips on how to do your job. But remember that this is your job, and you have to come up with your own way of feeling comfortable and making the sale. Make sure to keep your client comfortable and always guide the conversation. If you let the client guide the conversation, you may end up with more objections than you can overcome. Answer all the questions you can, and be honest. Clients make your pay, so don’t ignore their concerns or they will walk away.

Tip #4 Wrapping It Up Clients normally voice objections during the closing of the sale. You may hear that the spouse needs to be involved or the price is too high to afford. Offer the use of your office phone to contact the spouse, and if the price is too high, there are other vehicles that have fewer options available for a lesser cost. Give the customer no reason to leave; because once they are gone, the sale is too.