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13 Feb 2010The implementation of address verification software for business is a great investment with real benefits to your organization. By using web service technology address verification modules can be easily integrated into your current software applications. There are a number of advance features that can increase productivity, profits and reduce costs.
Inaccuracies in address data are the result of data entry errors. An address validation system can catch errors as data is entered. Intelligence and auto-complete functionality used with AJAX calls can actually fill out a form reducing the amount of keying and, thus, avoiding keying errors. The software can also be used to cleanse old data. Regular address maintenance runs can be scheduled. Inaccurate address data can cost you money. Studies have proven that wrong mailing addresses are expensive and accurate addresses will increase cash flow.
Route sales and delivery services can take advantage of systems that can process map coordinates using latitude and longitude data. Delivery times can be improved when the coordinates are communicated to a driver’s GPS Navigation system. Sales leads can be assigned to the appropriate sales staff based on the zip codes.
Undeliverable mail can be quite costly. There are costs in supplies, postage and wasted manpower. Address verification can significantly reduced returned mail. Customers invoiced will be received much faster so you can receive your payment sooner. This will have a positive impact on cash flow. Customer satisfaction will improve as delivery times improve.
Address verification can be used in tandem with the compiling of customer demographic information. You can target advertising based on Zip+4, Bar code information, census block or congressional districts. It is a very effective marketing tool. Advertising campaigns can be targeted. Prospecting for new business will be more efficient when people who are not going to be your customer are eliminated.
Fraud can be greatly reduced. You can reduce losses by quickly identifying inaccurate or suspicious data. Some system will actually make phone calls. Phone notification functionality will schedule a call to verify telephone numbers and addresses. Stop false credit applications by using a cross-reference to the Social Security Death Index. Preventing fraud will lead to an increase of your bottom line.
There is a wide range of options available when choosing an system. Web portals like Google have an API which they make available. The US Postal Service has an API and a web service that you can subscribe to as do all the major delivery services. Many excellent software packages for sale can be found on the internet. Most have free trials and demo version so you can understand how they work before you buy.
In order to compete in today’s business environment an address verification software for business is necessary. The benefits are tangible: improved customer service, reduce costs and improved cash flow. Systems can be easily integrated into a web site. Today’s packages use the latest web application technology such as XML Web Services and AJAX function calls.
Canadian Coporate provides leading location content and software solutions to solve key business challenges. Location intelligence solution consisting of the most relevant location content which includes: address validation, address databes, geocoding software, postal code map, address verification and Spatial data.