What kind of person are you? Are you the life of the party, happy to be the centre of attention all the time? Or are you more of a wallflower, blend-into-the-crowd kind? If you are going to be successful in your social media marketing campaign, you’re going to have to either continue to be, or start being, the former. You’ll get nowhere by sitting back and watching the other guys steal the spotlight. Fortunately, it’s not that difficult to get out there.