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In 2006 the Internet was second only to television in capturing adult media attention. By late 2008 almost one-third of all Internet users were age 55 and up. These changes, from a younger persons media to a more accepted mainstream media for everyone, means more purchasing power is available to the internet retailer. With the growth in the numbers of older adults using Internet services, escalating gas prices and a more firm movement towards Green, on-line shopping and the many Shopping Carts available to buyers today will only fuel its popularity and use. Although demographic research suggests that the higher the family income, the more likely they are to use on-line shopping, the above trends will no doubt start to affect that as well.