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A then unknown fighter named Royce Gracie steamrolled over several other martial artists during the first UFCs, nobody had seen his style, and no one could defend it (and even the one who had the best chance of negating it couldnt, Ken Shamrock). Many black belts in their styles stood up and took notice, because that wasnt supposed to happen. Their end all be all style should have stopped the takedown, negated the chances of being in a submission, and even if it did go to the ground, one of the mythical knock out or death touches should have finished the fight. None of the above happened, and something else happened at the same time. An explosion of interest in grappling and mma came to be. Enrollment was down at martial arts school everywhere, as the ones who were already teaching mma and grappling did well. So the martial arts school hired marketing gurus to tell them what to do, and the word came down. Teach MMA and grappling. So thats what they did, they hung up a shingle and said, We teach MMA and grappling. Students flocked in, even though the school itself had lied to everyone, they had never trained mma, they had never competed, they had never fought, they never earned a black belt in mma (doesnt exist no matter who says it does), and they never found a grand master in it (they dont exist in it). They just started to say that theyve been teaching it all the time.