Article Distribution
In: Technology
2 Mar 2010You may have already heard this term if you work in marketing, advertising or anything related to the world of media. But, a lot of us are confused at to this term means. Here is a quick look at what digital signage is and how it is used.
In: Technology
27 Feb 2010Digital signage is the way it sounds, it is a digital sign. These are wonderful for helping people to advertise different things that may be happening at their company or even advertising events. Some companies that have digital signage before they open will use the sign as a way to let people know when they are going to have their grand opening.
In: Technology
23 Nov 2009The growth in the number of businesses that use digital signage as a way to interact with customers is essentially because of the impersonality factor that this way of communication involves. While the traditional human touch is not easy to replicate, there are other means that are gaining popularity. These consist of the use of instant messengers, emailing, text messaging, tweeting, etc. Also, since the youth of today are quite at ease with the various new mediums, the use of digital signage is becoming more and more commonplace.
In: Business
28 Apr 2009With the amazing advancements in technology, businesses are now taking advantage of digital methods of advertising. This has lead to an increase in digital out-of-home (OOH) advertising. A 2007- 2008 Digital Out-of-Home Media Awareness and Attitude Study revealed that 63% of people surveyed reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines, and radio.
In: Business
7 Apr 2009Advertisers have realized that out-of-home communication is necessary for a successful marketing campaign. Lifestyles are changing as more people are spending time out of the home resulting in increased consumer mobility. More people are living farther from work so that commutes are much longer. Television now consists of hundreds of channels allowing people to increase their channel surfing activities.
