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With the amazing advancements in technology, businesses are now taking advantage of digital methods of advertising. This has lead to an increase in digital out-of-home (OOH) advertising. A 2007- 2008 Digital Out-of-Home Media Awareness and Attitude Study revealed that 63% of people surveyed reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines, and radio.