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Ever since the birth of the internet a lot has changed. It has revolutionized the way we communicate, share various forms of media and even the way we sell things or promote products and events. Marketing has also been taken on a whole different level. Before this, marketing was very difficult to do because a lot of investment has to be done and huge amounts of effort have to be made to make it very effective and productive. Now, marketing strategies can be expressed easier and reach people from various walks of life with a touch of a button.