Posts Tagged ‘csr

BOGO

In: Society

18 Jan 2010

Definitions of words often change quite quickly these days. In the distant past the meaning of words was often set in stone. Today the meaning can change in a blink. With new faster ways to communicate with wider and more culturally, socially and education

B1G1/BOGO (Buy One Give One) connects businesses with charitable cause right around the planet so that every business transaction makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a powerful marketing ‘engine’ building your own level of attraction.

Here is the secret to get what one wants. It is just giving. The reasons for it are based on the well-known philosophical dictum “Which comes first, the chicken or the egg?” The egg, and the chicken that is born out of it, create the circle of life, and form the basis for a profound comparison for attaining and giving what one wants: the circle of joy. This brilliant concept is analyzed in the clear voice and lucid prose of Masami Sato, the author of the book named ONE.