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In: Business
7 Apr 2011Co-branded cards can be defined as the type of credit cards existing as a partnership between a credit card provider, such as MasterCard or VISA, a bank and a business entity, such as a retail establishment or a service provider. Unlike regular credit cards, co-branded cards are issued by a bank and not a credit card company.
In: Business
28 Apr 2010Branded debit cards, or co-branded debit cards, are a powerful tool for companies to attract new customers, and strengthen their bond with existing customers. Co-branded debit cards are essentially an association between companies, banks and reputed credit card providers such as Visa and MasterCard.
The importance of co-branded debit cards is recognized by many retailers. Co-branded debit card programs helps in fortifying the customer base as well as improves the brand value of a company. Many banks are forming an association with debit card providers such as MasterCard and Visa to present co-branded debit card programs to companies.
In: Business
26 Oct 2009Branded and co-branded debit card programs have proved to be massively popular in recent times in the business world. Co-branded card of a company functions in association with a bank and renowned credit card providers such as Visa and MasterCard.
Small and medium enterprises which want to build a good rapport with their customers can rely on branded and Co-branded card programs for this purpose. As compared to cash and store gift voucher, these cards are a better alternatives for customers in terms of making payments.