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Branded and co-branded debit card programs have proved to be massively popular in recent times in the business world. Co-branded card of a company functions in association with a bank and renowned credit card providers such as Visa and MasterCard.

Small and medium enterprises which want to build a good rapport with their customers can rely on branded and Co-branded card programs for this purpose. As compared to cash and store gift voucher, these cards are a better alternatives for customers in terms of making payments.