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The importance of co-branded debit cards is recognized by many retailers. Co-branded debit card programs helps in fortifying the customer base as well as improves the brand value of a company. Many banks are forming an association with debit card providers such as MasterCard and Visa to present co-branded debit card programs to companies.
In: Business
26 Oct 2009Branded and co-branded debit card programs have proved to be massively popular in recent times in the business world. Co-branded card of a company functions in association with a bank and renowned credit card providers such as Visa and MasterCard.
Small and medium enterprises which want to build a good rapport with their customers can rely on branded and Co-branded card programs for this purpose. As compared to cash and store gift voucher, these cards are a better alternatives for customers in terms of making payments.