Posts Tagged ‘chiropractic marketing

If you’re a chiropractor looking to do some aggressive marketing, you’ve probably fallen into the trap of getting an expensive website and paying some SEO firm to do your marketing and promotion. All of this has probably put a huge dent in your business, not to mention your profit margins.

If you currently have a chiropractic website and it’s not producing new patients or sales from information products that you have, you are not alone. In fact 90% of chiropractors that have websites, don’t know the first thing about driving massive amounts of visitors (traffic) to them to get new patients. Typically they are promised by their webmaster that after the site is created, the flood-gates will open and they will begin to get noticed by people in the community.

We’ve all heard the saying, “Don’t put all your eggs in one basket.” Yet, it amazes me just how much I see this done within the chiropractic marketing and the profession as a whole. Far too many times I see chiropractors buying expensive media slots in the newspaper or on TV that are yielding mediocre results. It’s almost like these media sharks are feasting on “hope,” as the DC’s that I come into contact regularly with think they’ve just purchased a winning lottery ticket or something. Little do they know the startling reality on the other side. They’re actually killing their practice.

When they first originated, I don’t think anyone could’ve imagined just how lucrative and powerful social networking websites like YouTube, Facebook, Myspace, and Twitter were going to be for business growth and exposure. When I introduced social media and simple video marketing to the chiropractic profession three years ago, I was confident that these Web 2.0 platforms would change the face of marketing as we knew it. With that confidence, I still could not have predicted the explosion that has taken place globally in such a short amount time.

I talk to a lot of chiropractors every year at each of the many seminars I speak at around the country. I find that every year these chiropractors come to me with the same complaints about practice management consultants. These poor DC’s are spending horrible amounts of money and still see their businesses hit rock bottom. Are all practice management firms a scam? Honestly, most of them are. They’re sucking many chiropractors dry with their old cookie-cutter tactics that they’ve been using for over 30 years. They have no interest in changing their ways, and every interest in taking your money.

Did you know that simply getting video testimonials of your chiropractic patients can create a wonderful way to drive more visitors into your office from the internet? Its also good to know that the incredible buzz this chiropractic marketing method produces is totally free to you!

There is no denying how effective chiropractic article marketing has already been in 2009, and the implications for the rest of the year are impressive. Its the simple act of writing articles about your chiropractic practice, or having someone else do it, then putting the material on the internet. This is perhaps the most simple and profound way of spreading your wealth of knowledge, all while driving potential patients to your website.

For chiropractic internet marketing to work, it has to be strategic and smart. You cant just write a few articles or get a nice website and hope that everything is just going to fall into place. Youre not going to garner mass-attention fast from your community this way, so its time to get smart. With some highly strategic planning, you can create a marketing blueprint that works for you, even while you sleep. Using online forums and online press releases are a wonderful place to start.

Chiropractic marketing reached a whole new level when I first began to harness the power of social media networks like MySpace, YouTube, and Facebook to promote my business and rake-in residual income. That much is clear, but you need to make sure when you are searching for the same success that you get it right the first time. The right guidance is mandatory for getting off on the right foot and establishing great credibility in your community from the get-go. It’s easy to fall into the trap of wasting all your money on dated marketing tactics that leave you and your business totally depleted. If you use my expertise from the beginning, you’re sure to start on the right path to business success.

When utilizing social networks like Myspace, YouTube, and Facebook for your next chiropractic marketing campaign, be very careful how you proceed. You only get one shot at building credibility within your niche or local community, so, ideally you want to make sure that you receive guidance from someone who’s successfully harnessed the power of these networks already. Going at it alone will cost you thousands of dollars in mistakes, missed new patient opportunities, and a great deal of time, energy and effort learning a new language. There are also unspoken rules you must know as well if you want to be in it for the long term.