Posts Tagged ‘cause marketing

A rich man born out of giving!

BOGO

In: Society

18 Jan 2010

Definitions of words often change quite quickly these days. In the distant past the meaning of words was often set in stone. Today the meaning can change in a blink. With new faster ways to communicate with wider and more culturally, socially and education

Can’t making dreams come true be just as easy? Can’t we free ourselves of our doubts? Is it not possible? How can we do it in a way so that it looks as easy as brushing our teeth? This is an excerpt form the book named ONE by Masami Sato and it shows how it can be done step-by-step, getting one ready to start walking towards one’s dreams today.

As the proverb goes, health is wealth. And in this instance we are talking about the wealth of the human spirit. Good food is necessary for our health because our body is able to absorb its full nutrients – it is exactly so with our life. When we accept life in its sum total, relishing all its phenomena and sensations, our soul will be able to imbibe its entire range of ‘nutrients’, comprehending the full meaning of our existence, and letting us live our life to the utmost. Masami Sato shares the secret of living a full life in this excerpt from her latest book, ONE.

What we should be doing when the economy is down.

B1G1/BOGO (Buy One Give One) connects businesses with charitable cause right around the planet so that every business transaction makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a powerful marketing ‘engine’ building your own level of attraction.

Part One of Three

Charity ratings are something so inconsistent that highly rated charities might easily find themselves outdone in rating by unknown ones that materialize out of nowhere. Charity Water is a representative though new sample of this. The power of the online medium and ingenuity are helping brand new charities to drive their ratings sky high. A charity that may not have any rating one day might be considered as one of the top of the chart charities by the New York Times the next day and their rating would then go through the roof in no time.

Here is the secret to get what one wants. It is just giving. The reasons for it are based on the well-known philosophical dictum “Which comes first, the chicken or the egg?” The egg, and the chicken that is born out of it, create the circle of life, and form the basis for a profound comparison for attaining and giving what one wants: the circle of joy. This brilliant concept is analyzed in the clear voice and lucid prose of Masami Sato, the author of the book named ONE.

Bumblebees are all giving by nature. They give naturally to maintain the environment of abundance. But each bumblebee actually takes a different standing in maintaining the colony as well as the flower garden. So, I thought human beings are the same. We are all naturally giving and caring. But we express our giving in different ways. So, here it is a ‘giving bee’ chart where you can find your bee type. Watch out for the following bumblebee analysis! The more you share your value as a giving bees, the more we can all do together to make a difference.