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Getting ahead in the car business is the goal of many salesmen. With all the pressure to perform, it is easy to loose sight of what is important. The fundamentals of sales are easy to forget. Getting back on track with sales fundamentals will get you ahead in the sales business.

Most car salesmen know that making sales requires lots of prospects. After all, making sales is simply a numbers game. Being able to close 80% of your prospects means nothing, if you only get two customers a week. So how can you make sure you get enough people to sell to? The simple fact is you have to advertise. Your car lot may run television and radio ads but it is up to you to advertise yourself.

Many car salespeople today understand that increasing sales numbers means attracting more prospects. After all, the sales industry is based on a game of ratios and numbers. If you can close 8 of every ten prospects you won’t be very happy if it takes a year to get ten prospects. What can you do to increase the number of prospects you get each week? It is simple; you have to get the word out. While your dealership will run radio and television ads they do not always bring you more customers. Only you can insure that your customers ask for you personally.

No customer every purchases a new car without having an objection along the way. If they did car sales training wouldn’t be necessary. In order to make car sales you have to understand that objections are a normal part of the process. Understanding the top three objections will help you to prepare and respond correctly to your customer. In many cases you can eliminate the objection before it can even be brought up. Here are tips to do just that.