Here is the secret to get what one wants. It is just giving. The reasons for it are based on the well-known philosophical dictum “Which comes first, the chicken or the egg?” The egg, and the chicken that is born out of it, create the circle of life, and form the basis for a profound comparison for attaining and giving what one wants: the circle of joy. This brilliant concept is analyzed in the clear voice and lucid prose of Masami Sato, the author of the book named ONE.

As human beings, most of us have yearnings for different kinds of things. And of course, the fundamental principles of economics tell us that while needs are unlimited, resources are not. This makes us think that the more resources we have, the more yearnings we would be able to satisfy. As such we tend to safeguard our resources. We would then feel that giving away these resources or splitting it between many would lessen the portion that can be used to get what we desire. This is the conventional win-lose strategy that is being played out.

Then, is it true?

And if the answer is “no” what then? What if it actually goes against the secret of getting more? What if the secret to earn more is simple – just by managing to give more?

A person can get a thing by the simple act of giving. In the same way that he can get eggs by breeding chicks. In the most simple way. Naturally. Spontaneously. And it is a fully satisfying joyful sensation.

First, let us start with a small comparison to explain things.

Chicken and Egg – The Cycle of Life

Many a philosopher has come out with this question from the beginning of time, “Which comes first, the chicken or the egg?”

The answer to this endless discussion is simple: It actually doesn’t matter because both chickens and eggs are here now. But if we want to have more great outcomes, we can choose to start somewhere.

Giving and Receiving: the Circle of Joy

What if we asked the question in a different manner? “Which comes first, giving or receiving?”

Again, for better results, we have to begin somewhere. Giving away things to others is definitely far simpler than attempting to get it first!

What happens when we try to get it first?

If we want to have something, naturally we try to get it. And we try to hold on to it after getting it. This is very natural to do-it makes sense intellectually.

But the actual result of ‘trying to get’ is mostly not ample and actual long term benefits.

For example, wanting to see others being happy is not about getting the joy from them or controlling them to become happy. It is about how much joy we can give them and share with them. Period.

So how do we start to get what we desire?

From the other end of the circle – by giving generously!

When we start giving before we even have what we hope to get – that which we dream of – we are sending out a powerful message to ourselves which tells us, ‘there is enough, and more will come.’ It allows us to sense the joy today – the joy of giving.

We only need to give out the love generously to others. It simply comes back to us. Giving love is the only way to be generously loved. When we acknowledge everyone for the great things they do and the great qualities they have, again it comes back to us. Others acknowledge us because we acknowledge them.

In the same manner, if we want to have plenty in our life materially, financially, and mentally, we have to share in full measure with others, what we want.

Some would give more physically by giving their time. Some would give more financially by giving money away. The people who give more (time, money, kindness, love, ideas) have more of these things because that’s the balance. And balance is the natural law of life.

Just keep in mind the rule of the game

Rule one: never hope to get anything in return when a thing is given.

When we have the expectation that giving should create ‘getting’ something back, we get upset when we don’t see the result coming back immediately to us. We may even hold unpleasant feelings towards the recipient of our gift. And clearly, holding a negative feeling for someone is not a pleasant or kind thing to do! So we can feel the real joy of giving when we’re doing something for others knowing that we’re simply doing it for ourselves-we’re doing it for our own joy!

Losing to succeed, giving to receive.

It may initially feel like we are losing out. Yet at some level we know that getting without giving is not a sustainable life model. And we’ve known that from the very beginning. That’s why tithing has been such a natural part of the lives of many successful people. And they didn’t always do it publicly so it wasn’t done to gain a better reputation. It was just because that was the way it was.

Look around yourself. ‘Lesser’ creatures do it naturally. The bumblebees take the honey of the flowers and in return pollinate the flowers, thereby making them bloom. They do it in accordance with the laws of nature. They do not do it as a part of any law of justice. That is why they create permanence, without even making an attempt to do so.

Giving to another is just a role of who we are, it is the same as having; nothing more, nothing less. No confusion, no strings attached, just letting go easily.

The essence of getting more can be stated in two steps: Give first, and do not expect to get anything in return.

When we let go and give open-handedly, what we require would come to us. On its own.

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categories: society,business,marketing,giving,women,children,cause marketing,BOGO,csr,cause-related marketing