Have you ever seen the “We buy homes for cash? signs that are around neighborhoods? The reason why they are there is because they work and Direct Mail works too.

But what if you want to let people know that you are a real estate investor and you’d like to buy an inexpensive home for cash? What should you do? Will your small “we buy homes for cash” sign be seen beside all the others?

The 2 secrets for being successful in real estate is to be diffferent! That is the #1 REAL ESTATE INVESTING MARKETING SECRET!

With the competition of everyone else’s signs “we buy houses for cash” on every corn, it is hard to see the difference. How do you stand out above them? How about your ad on the cover of a pizza box, a sign on the side of your car, a free mug that you filled with candy and left on the door steps of the homes in your target market. This is how you begin to become different and unique. When you do that, you are more likely to be heard. It is not that your message is any different, it just that your reaching more of your market.

MARKETING SECRET #2 – WIIFM? What’s in it for me? When marketing your business to people remember to keep thinking about the fundamental acronym: WIIFM, which means what’s in it for me and the “me” in this acronym is your audience. Don’t go to a homeowner who is down and out and say “I’d like to earn an income by selling your home to someone else. That’s focused on you instead of the owner. Try saying” I’d like to help you get back on your feet.” Can you see the difference? I think you can see how it will benefit them.