The omnipresent internet and the way it has inextricably woven itself into our everyday lives asks for the formulation of special intellectual property policies for this novel medium.

Almost any original content on the internet, from songs and graphics to images and textual matter, can be intellectual property. Original creations can be protected by owners by issuing a copyright notice that will lay down the terms and conditions that a prospective user has to follow. The notice should mention clearly that the content is copyrighted and has sole private ownership, and that any reproduction of it in any medium would need the owner’s permission.

A trademark sign (TM) on a brand name or a logo can work well for protecting your brand related IP on the internet. A watermark on content types like images is also a good idea, so that copyright infringers are prevented from posting the same picture or video on their blogs, forums or websites.

A key question is how to ensure constant monitoring so that your IP is protected and is not being used by dishonest individuals. There are a number of solutions present for this. For instance, you can do this by making use of a software specially developed to catch any online infringement of IP, especially for textual matter. You can also do a search on major search engines for your trademarks and see where they appear on the internet. Some companies have expertise in tracking IP infringement on the internet and you can register with one of them for a nominal fee and get great monitoring of your content.

If you find out that your IP is being used without permission by unscrupulous people, then you can directly approach the infringers and tell them to refrain from exhibiting your content on their websites. This can be done by sending letters of warning to infringers. If the letters are not able to deter the infringers, you can opt for legal action and can even sue them for damages.

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