My students often ask me how to set up a system to sell e-books online. Most of them want to set up a page with many links to other articles, free information, author bio, seminar schedules, and so forth. This is the wrong type of website to make when you want to sell your e-book. With all those links you will confused your reader. And we all know, a confused mind never buys.

So what’s the best type of website to sell your e-book?

In the beginning, create a single webpage with only one focus your e-book. For marketing information products, a single page website is perfect. The only link on that page should be the buy it now button. They have only two choices, to buy or not to buy.

Why only one page with one button? If you give people too many choices, then youre going to dilute what youre trying to do. If you go to my web site youre going to find a number of products there. But my big time products, my most potent products each have their own website and theres only one link on these pages that goes to my shopping cart.

This web page needs to include certain things. First, you need a killer title, something that grabs your attention. Remember that people on the internet have the attention span of a gnat. So you dont want to ramble here, you dont want to mess around. You want to convince them that they have a problem and you have their answer.

Keep their attention using the facts or quotes In 2005, the average wedding cost over $30,000! This is sure to capture the attention of anyone planning a wedding in the near future. They will be driven to read on, seeking a solution.

Your title, or headline is the most important piece of your website. You will either keep your visitors reading so you can sell your e-book. Or, you’ll lose them and they will be off to the next site.

When you develop your website, spend most of your time writing your attention-grabbing headline. It will pay off in the long run. Part 2 will discuss the rest of your website and what important distinction you must make when you describe your product to your visitors.