When you try email marketing for the first time in your life you should fully realize the consequences you may face if they do it incorrectly. When you buy an email marketing solution and a business email list, do not expect to pay zero in expenses to achieve astonishing results. Do not think that a couple hundreds of dollars more in expenses really matters when thousands of dollars are expected from the stake. Always remember the old tale: “Free cheese can exist only in a mouse trap”.

Let us discuss the problem of using third-party marketing email lists to carry out email campaigns. Nowadays, Internet is flooded with some dirt-cheap email lists and an inexperienced beginner thinks that these prices are caused by a normal supply-demand law and buys the cheapest lists or even downloads free email lists. This is normal for us humans, we do not want to pay money for anything but there is a catch. Most of the sellers who sell all sorts of opt-in business email lists are actually bad guys. They have no rights to distribute these email mailing lists because they obtained them illegally by simply harvesting addresses from various Internet resources.

Normally, these guys package their business email lists with free email marketing software and mass mailers to provide you with a complete email marketing solution. Guess why this software comes for free? Because it is stolen from other guys who developed it at first. So you get a bunch of law violations in one package. Illegal email mailing lists and fake serial numbers with cracked software from pirates. If you start to use this email marketing solution you will end up violating anti-spam and copyright laws. So instead of money flow you will get people in uniforms at your doorstep.

When you search for email lists, do not be fooled by the advertisers. If somebody states he has “opt-in mailing lists”, “double opt-in mailing lists”, “legitimate mailing lists”, it does not mean that it is true. You should check for yourself and trust only a company that can show you a proof that they obtained their email addresses with the permissions of every person who is on the list. Legitimate list brokers have offices, telephone numbers and other attributes of real companies. Contact them and ask for a proof before you pay.

Once you make sure the email list provider you chose is real, you can buy and use its email mailing lists. Every legitimate list should include a chart with rules and limitations. Never violate these rules. Sending off-topic messages is not permitted. Targeted email list is related to a certain subject so if you have access to a list about various gadgets, do not use it to send information related to health. Do not send more messages than it is allowed.

It is a good idea to use a genuine copy of email marketing software. When buying software, make sure that the seller has legal rights to distribute it. Having installed email marketing software for the first time, contact the developers using the Contact Us menu item from within the program to make sure you run a genuine copy. Cancel transaction if you feel you deal with an illegal copy. Do your email marketing legally, play by the rules, and you will get thousands of dollars in rewards.