In my last article, I gave you some easy ideas to beef up your PDF ebook. Have you added a Table of Contents and a Resource Guide to your PDF e-books? If so, you are ready to finish adding bulk to your ebook which will increase your customer satisfaction and reduce refunds.

Use 12pt font and double space the content. And add large pictures and graphics. Not only will this bulk up your ebook, it will make it much easier to read and provide a valuable service to your customers. Look. We want to be entertained as much as we want to learn. So make your information entertaining by including pictures and even funny comics if you can. You need to consider this in the design and development of information products.

You also want to use “johnson boxes” every 2-3 pages. Those are the boxes that encapsulate an important point. This adds bulk and helps clue the reader to an important concept you are trying to get across.

Tell your audience about other products you offer. They?ve already read your wonderful e-book, but want more information. Include a list of your products, complete with 3-D cover photos. Not only will you add visual interest, you will also increase sales and offer a better product. It?s easy, and it works!

Include cheat sheets and checklists for your customers ? they really love it! If your topic has more than two or three steps, consider a checklist. It?s a great way to convey information, especially on technical topics (using a digital camera; interview tips; great tips for buying a new home). Cheat sheets and checklists make this information easy to follow, increasing value for your readers.

You can even provide sample forms, contracts, spread sheets, etc. for your customers. Why make them re-invent the wheel? Think about this when writing a ebook.

So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It’s all about value!