Lately, we’ve talked about ways to write a better PDF ebook. PDF e-books can be bulked up with a list of resources and a table of contents, which increases customer satisfaction. Now that you’ve added those, let’s look at other ways to make your readers happy, which increases sales and prevents returns and refunds.

Make sure that all your text is 12-point – Times New Roman is a good choice for long blocks of text. Pictures and graphics should be enlarged so they can be easily read. Adding comics and other graphics will make your ebook more visually appealing. All these steps add bulk to your ebook, while increasing its value to your readers.

You also want to use “johnson boxes” every 2-3 pages. Those are the boxes that encapsulate an important point. This adds bulk and helps clue the reader to an important concept you are trying to get across.

Use your e-book to tell the readers about other products you offer. One of the biggest reasons to publish an ebook is to inform your audience about what you have to offer. Add a list of products, complete with clickable links, so your readers can find those products. Three-dimensional cover shots will add visual interest, bulk up your content, and increase sales. It’s easy to do – if you can’t do it, find someone who can.

Finally, provide checklists and cheat sheets for your customers. People eat this stuff up! Any topic that has more than a few steps is better understood with a checklist. Tell your readers what to do and in what order to do them. Cheat sheets are great for technical things. Settings for a software. Settings for a camera. Tips for interviewing someone. Things not to miss when buying a new home. How to convert publisher files to a PDF ebooks. All of these work well with cheat sheets. And your customers will love them!

Are there other tools that could help your readers? Some things to consider include sample forms, spread sheets, contracts, and more. Your customer simply fills in the blanks. These can be important additions when you are writing an ebook.

So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It’s all about value!