You can effectively branding your small business on Twitter in Five basic steps. Create a custom Twitter background, attract followers, build your base, interact with the community and make your sales pitch. This is not a rapid process but with a customer base 50% of which have a university degree and earn sixty-thousand plus each year is worth the slower pace.

(1) Your Custom Twitter Background: Unique to Twitter is the background feature its a free billboard for you to promote yourself or your business. Designs can be an extension of promoting your product, existing website or be an effective online business card with contact details. The background template is not a static display. It can be edited to attract or inform followers about new products, services, or an Internet Site.

(2) Attracting Followers: On Twitter It is after all about who is following you and by extension those who follow your followers. When you first begin tweeting an effective tool to attract followers is to post famous quotes, music, humorous videos and news.

(3) Build Your Base: Your base will not be successfully built with a hard sell approach. In a recent survey of twitterers 42% of respondents said they unfollowed other twitterers because they were tired of watching them self promote with links and no interaction. An effective way to build follower numbers is by manually following those who follow your followers. Your base will likely have a following with the same interests that attracted them to you.

(4) Interact with the Community: This is not a time for the sales pitch you are cultivating a client base. Tweeting information about subjects that potential customers might find of interest is the perfect introduction to your business. If you sell tackle tweet the latest fishing contest winner or chocolatiers could post news links to health benefits of chocolate.

(5) Making Your Sales Pitch: You have their attention now you can test a few selling tweets. Observe the rise or fall in follower levels after each tweet then make adjustment to your message. Humor is an excellent way to pitch your product sending you original message beyond your base of followers and gaining greater exposure.

Create, attract, build, connect and sell are all the tools you need to successfully advertise your Twitter identity. Simple steps that will ensure you are building a permanent base of repeat customers.