Like most internet marketers, chances are you’re struggling to make money online. You jump from program to program, trying to find something that produces money for you. However, I’m willing to bet you have yet to find anything that has produced for you.

Odds are, you have become quite skeptical of any online money making program.

Yet, you want to make money, or even worse . . . you need to make money, so you keep looking for that one program. The program that will pay off your credit card debt, or make your car payment, or perhaps, totally set you free.

So your quest for success continues. You try this program with no success. You try that program with no success. All you experience is failure. Are all these programs scams?

Let’s take a look at things from a little different angle. Is the problem with the programs, or is the problem somewhere else? Is there something you might not understand in this whole process?

It’s interesting . . . in the offline network marketing industry, only about 3% of all participants ever make any money, 97% never make a dime. The 3% who do make money, make big money.

The 3% to 97% ratio also holds true in online marketing, as well. Isn’t that interesting, 3% make big money, 97% never make a dime.

Makes you wonder doesn’t it? What is the 3% doing that the 97% is not doing? Does the 3% have a secret?

The answer may lie in sound business principles. Have you ever purchased a product from a person you didn’t trust? Probably no.

Have you ever purchased a product from someone you have never met? Happens all the time, doesn’t it?

You bought an item from a total stranger . . . there had to be an event(s) that made you feel comfortable handing over your money for the item. Perhaps it was on a friend’s recommendation, or the reputation of the product or merchant over the years.

Think back, there was an event(s) that gave you confidence in making that purchase.

Now let’s go back to the internet . . . you find what looks to be a great business opportunity. You join and start advertising, but nobody joins. So you find another great opportunity, join and advertise, and nobody joins. You repeat this process over and over and over again, looking for a program that works. Finally you throw up your hands in frustration.

Have you done anything to build trust and confidence in your prospects? Do your prospects know who you are? Do your prospects have trust in you? Without trust and confidence, are your prospects going to buy from you? Naturally that answer is no.

The successful 3% have a hidden secret . . . they nurture a relationship with their prospects. They make their prospects feel secure and comfortable.

The internet is very impersonal, no physical contact, no eye to eye contact. How does the successful 3% build this relationship on the internet? They regularly send their prospects good, helpful information. Information that will help their prospects become successful internet marketers.

You’ve no doubt heard the term, the money is in the list. If you want to be successful online, build a mailing list and send that list good, useful information. If you do that, your prospects will follow you wherever you go.

Need some ideas to get started building your list? Most people who come online to make money know nothing about successful internet marketing. Yet they find themselves wanting, or needing extra money. They are hungry to learn how to make money online.

Most of your prospects need to know how to make money online systematically. Tell them about affiliate marketing, show them how to create their own online product. Then teach them how to drive online traffic . . . pay per click, email marketing, search engine optimization, article marketing, press releases, social bookmarking and social networking.

The information you can send your prospects about online marketing is unlimited.