In Part I, I told you why electronic information found online is better than a book from a bookstore. New business owners are surprised to discover how easy it is to sell information products – it’s an extraordinary way to make money online! In this article, I’ll give you five tips to help you generate profitable info products.

Tip 1: Consider what your customers are giving, and what they expect in return.

Your customer is making a trade, his money for your knowledge. Make it easy by offering your customers something truly special. E-books on making money are always popular, and many customers are willing to pay $47 for an e-book that explains how to make $4700, save $4700, or keep $4700 more of their income away from the tax-man.

They willingly pay $47 to learn how to do something quickly and easily. On the other hand, they are unlikely to pay $47 for your old baby pictures or an article on darning their socks. See the difference? By finding out what they want, you are in a better position to offer them a great trade for their money!

Tip 2: Tell the Customer HOW Your Product Will Help Them.

How will your information product benefit your customers? Tell them how it will help them to:

earn more money from home

perform tasks faster and more efficiently

save more money for retirement

prevent mental, physical, or emotional distress

Tell your customers exactly how your product will help them in ways they can understand, and your sales will soar!

Tip 3: Turn One E-Book into Many Parts

Break your current info products into smaller sections, then sell them all together. Sound crazy? It’s not! Your client is spending $47 – would he rather get one e-book, or a series of three e-books? Give him three books, and he will feel as though he got more bang for his buck. What a great value!

Tip 4: Include Bonus Material to Make the Package More Attractive

OK, so you have an information product ready. Now go out and look for a few similar products that you can offer as bonuses. Now your customer is getting a $47 e-book plus $500 in bonuses which he can download and read at his leisure. These bonuses don’t cost you anything, and they are easily delivered. Plus, you gather even more email addresses for your growing list – after all, you need their email to send them the bonus material!

Tip 5: Sell first to those who have already bought from you.

Online business owners are like cows many times. We always think the grass is greener on the other side of the fence. We are always looking for NEW customers when our best customers are the ones that have already demonstrated their loyalty by buying our product!

So, start with a niche. Ask that niche what they want. And then start creating information products that satisfy the itch they are ALREADY telling you they have. It is a blast and you will achieve expert status in your niche in no time at all!