The anti aging skin care products and cosmetics industries are huge businesses, turning over billions of dollars a year. There are lots of US women looking for solutions to looking younger and looking good, and plenty of big companies that take advantage of this.

But sadly many of the anti aging skin care products that you buy just don’t really do very much. Unfortunately the cosmetics and skin care and anti aging industries are unregulated in the US and the companies can put just about anything they want in their products without proving that they work, and even without showing that the ingredients are safe for people to use.

So you can also find that there are many dangerous ingredients in anti aging and skin care products, and the products don’t work very well.

But even so there are massive numbers of skin care and anti aging products sold and advertised for their ability to make your skin look younger and you look great.

So, how do you navigate your way through all this to choose an anti aging skin care treatment that does work, and doesn’t contain ingredients that you should be scared of?

This is how not to choose your anti aging products.

1. Don’t buy skin care and anti aging products with fragrances. Now we all like to smell good, and the big companies know that so use fragrances. Look younger and smell good at the same time.

Unfortunately there’s 2 problems here. First the skin care cream or other anti-aging cream that you’ve bought probably won’t do much to make you look younger.

Secondly, fragrances are not good chemicals to put on your skin. Because that’s what they are, chemicals that smell good, and many of them aren’t that good for you. It’s the same with perfumes, for example, but if you apply a perfume it’s only a small squirt on one spot, it’s not massaged all over your face where it disappears, into your blood. So just use a perfume instead.

2. Don’t buy anti aging skin care creams with collagen in them. Now we all know that as we age our skin loses collagen, so surely we need collagen replaced to combat the sagging and wrinkling and lines that come with skin aging?

Well yes and no. We do need to replace the collagen, but collagen molecules are too large to penetrate the skin, so putting collagen in the bottle does nothing, other than making you feel good perhaps.

The only way to increase the levels of collagen in our skin is to stimulate the skin to make more collagen itself.

However remember, the big cosmetics and anti aging companies are in the business of selling their products. If they put collagen on the label people buy it. And if they put it in a fancy bottle and get a good looking celebrity to say how much younger they look using it, then it will sell.

Even if it’s got dangerous ingredients in it like fragrances and doesn’t do all that much it still sells fast.

That’s marketing for you.

Problem is, all this marketing is expensive. The good looking celebrity has to be paid, usually lots, the fancy bottles need to be purchased, and the advertising costs a bomb.

So even though that anti aging treatment doesn’t do much, other than make you smell better, it costs a bomb. And people assume if it costs that much it has to work.

There’s 2 things to avoid when looking for a good anti aging skin care treatment. There’s more, but that’s for another time, or visit my website.

So maybe you should just give up on anti-aging products because they don’t work? No. There are excellent anti-aging products that work fine, are moderately priced and use ingredients known to be safe.

But these products aren’t made by the mainstream companies you would know now. They are made by small niche skincare companies that don’t advertise on TV. Because they don’t spend megabucks on TV advertising their products are competitively priced, and that ’s also why you’ve probably never heard of these companies.

Don’t despair. I’ve shown you just some of the things to avoid when choosing anti aging skin care products, and told you there are excellent alternatives. Now it’s up to you. Find out more on my website.