Stick packs have brought a new portability to the market. Sometimes known as On-the-Go or “single serve”, stick packs provide a different kind of food packing. Stick packs derive its name from its long, skinny shape that seems like a stick of gum.

Stick packs are made from a flexible foil that is filled vertically and sealed at both ends and down the back to form a small pouch. Unlike satchets, stick packs are narrow which makes it easy to pour the contents of the package into the neck of a bottle of water. Stick packs also hold single serving sizes and easily fits into a backpack or purse.

Stick packs or stick-pouches have been around since the late 1980’s. In Japan and Europe stick packs have been established since the early 1990’s. Stick packs have begun to take hold as a new category due to the increase in demand for flavorings and functional ingredients for more active users. Stick packs have reached beyond sugar substitutes to include flavored drink mixes, energy drinks, vitamin supplements and diet drink mixes.

A major benefit of stick packs is the portion control aspect. With consumers being very active they do not have time to measure specific amounts for each usage. Stick packs take care of that issue by having the exact dosage in every stick. Each individual stick preserves freshness while eliminating any waste for the consumer. Also, since stick packs are not sold individually the consumer can buy a month’s worth at a time.

Beyond portability stick packs also have a smaller result on the environment as compared to other types of packaging. When compared with a traditional pouch the savings can be up to 35 percent on just the cost of film.

Stick packs provide various benefits to the customer and the environment. Due to their low per-item cost and controlled portions stick packs provide a very cost-effective and delicious solution for the consumer.

Imbibe is a leader of high quality private label beverages and stick packs. Please visit http://www.imbibeinc.com to learn more about who Imbibes.