The IPO presentation is a fact of life. Companies need it to raise capital when private placement capital may not be enough. It can be either live, in person or live, via the Internet. While there are many advantages to doing a live demo, there are also many disadvantages. These disadvantages can be eliminated through the business video production.

Lets talk about the types of presentations given today, starting with the live demo. The most obvious good reason is personal interaction and goodwill. This is a strong advantage, but the drawbacks are just as strong. The most obvious is the cost and hassle of travel. And the price of plane tickets, hotels, and rental cars is only increasing. In addition, the modern parent is less willing to be away from the family for days at a time. For these reasons, not traveling is growing in popularity.

Which brings up the webinar. A webinar is a presentation over the Internet. In a webinar, the audience can see the computer of the presenter, and they can speak to each other over the phone or VOIP (voice over Internet protocol). A video camera improves the process by making the presenter visible to the viewer and, with a second camera, can even make the audience visible to the presenter. Under this optimal setup, the presenter has all of the advantages of the personal visit (the interpersonal interaction) without the disadvantages (cost and time away from home).

Which brings up the webinar. A webinar is a presentation over the Internet. In a webinar, the audience can see the computer of the presenter, and they can carry on a discussion over the phone or VOIP (voice over Internet protocol). A video camera improves the process by making the presenter visible to the audience and, with a second camera, can even make the audience visible to the presenter. Under this optimal setup, the presenter has all of the advantages of an in-person visit (the interpersonal interaction) without the disadvantages (cost and time away from home).

The second disadvantage of the live presentation is the foibles and imperfections of all humans that come out as stumbles and fumbles. regardless of how much we practice, we cant escape our imperfections, and the level of our professional mien is determined by the number of our “ers” and “ums” and slips of the tongue.

Once again, its developing technology to the rescue in the form of the high-definition video presentation. While this variety of presentation has the disadvantage of the lack of direct human interaction, it overcomes the disadvantages of the live presentation and the webinar. Most obviously, it eliminates the need for the presenter to travel to the viewers location. Second, it saves the presenters valuable time. Once the kinks are worked out of the video presentation, it can be viewed an uncountable number of times by an uncountable number of people. Third, the problem of coordinating two or more schedules is eliminated. The video presentation can be viewed by each individual at whatever time is convenient, and the viewing can even be split into shorter segments that fit into the busy schedule. Finally, the perfected video has none of the slips of the tongue seen in any live presentation.