When we run courses on Adobe Acrobat in London, one of the first topics we cover is the use of bookmarks. Almost everyone agrees that PDFs are a great thing but they can sometimes be rather difficult and tedious to navigate. That’s where bookmarks come in handy: they are clickable headings which link to specific parts of the PDF document and enable you to get around a lot faster than scrolling or moving one page at a time.

If you distribute PDFs that contain important information about your products or services, you want to ensure that your audience can access key facts as quickly as possible. Adding a few bookmarks to your PDF files can add value to them by making them more attractive to potential clients.

The bookmarks panel is one of the navigation panels normally displayed on the left of the Acrobat Reader screen. To show bookmarks, click on the bookmark icon or choose View – Navigation Panels – Bookmarks. Click on a bookmark to move to the page that it links to.

Acrobat Reader cannot be used to create PDFs: you will need either Acrobat Standard or Acrobat Professional, the commercial versions of Acrobat. But then you will also need one of these two bits of software to create your PDF anyway.

Once you have created the PDF, open it with Acrobat Standard or Professional and open the Bookmarks panel. Next, navigate to the first page that you want your audience to be able to find easily, choose New Bookmark from the Options menu in the top right of the Bookmarks panel and enter a name for the bookmark. Repeat this procedure to create as many bookmarks as you think useful.

If this all sounds a bit tedious then let’s look at a few ways of speeding things up. Firstly, instead of typing a name for a bookmark, you can use the selection tool (located next to the hand tool on the toolbar) to highlight some text on the page then, when you choose New Bookmark, the highlighted text will be used as the name of the bookmark. Also, you can use the keyboard shortcut for New Bookmark: Control-B.

It is also possible to generate bookmarks automatically. For example, PDFMaker, a utility for Microsoft Office 97, 2002 and 2003 which is automatically installed along with Acrobat Standard or Professional producing an extra menu in Office programs called “Adobe PDF” and an “Adobe PDFMaker” toolbar.

When you use the PDFMaker utility to create a PDF, any text formatted with a Word heading style, such as “Heading 1″, “Heading 2″, etc., will be automatically converted to Acrobat bookmarks. The same applies to tables of content and index entries. Similarly, if you use PDFMaker to convert an Excel workbook to PDF, bookmarks to each worksheet will automatically be generated. Even in PowerPoint, a bookmark to each slide in your presentation will be created for you.

Some DTP packages will also automatically generate PDF bookmarks in a similar way to Microsoft Word (based on styles, indexes and tables of content), namely InDesign, QuarkXPress and Serif PagePlus. These three software applications have the added benefit that you don’t actually need to buy Acrobat Standard or Professional to create your PDF files, since this facility is built-in to each of these great programs.

It is also worth mentioning that bookmarks can do more than just link to a particular page within the PDF document. Firstly, by default, they actually link to a view rather than a page. Thus, for example, if a page in your document contains a map, you can zoom in on the map till it fills the screen and then create a bookmark. When your users click this bookmark, they will be taken to the exact zoom level that was current when the bookmark was created.