Social Media Sites: Hidden Benefits for Online Marketers

In: Business

10 Apr 2009

Social networking and online social bookmarking are more popular now than ever. But its hard to know which social media platform is right for you if you havent tried all of them. Thats where social media reviews come in.

But when reading these reviews, you might be shocked at how peoples points of view vary widely Some people would fight for their social media choices to the bitter end. That might be because they were ignorant of the options, so they invested all their time without further research. Some of those who are insistent about their choice dont even know the difference Online social networks that feature book reviews, like Booksconnect, cater to bookworms everywhere.

Many social media users arent aware of the difference between one form of social networking and another because there is a tremendous amount of cross-over in the platforms. Sites such as MySpace can be used just for fun or for serious business networking, or both! And there are literally tens of thousands of Ning sites, such as bookmarket.ning , which specialize in narrow niches. These type of [online social networking] sites are significant because theyre completely user-driven and allow focused conversations surrounding peoples interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. social networking is social bookmarking, which has become very popular. Sites that feature social bookmarking, such as Mister Wong, allow logged-in users to save their online bookmarks for free. Social bookmarking sites also are a great help to Web searchers, because keyword tags that allow for easy searching can be assigned to each bookmark. Keyword tagging also makes social bookmarking sites of great interest to online marketers, because they know they will lead to backlinks for their sites. One social bookmark doesnt really mean anything in terms of backlinks but when you add them all together, they become influential in search engine rankings. Also, like with Digg, if a blog post is entered on one of these sites, it can often achieve high search engine rankings if the keywords were researched and the listing was entered correctly.

Another powerful form of social networking is social bookmarking, which has become very popular. Sites that feature social bookmarking, such as Mister Wong, allow logged-in users to save their online bookmarks for free. These sites are also powerful for people who are searching for information, because searches are greatly enhanced by keyword tagging. The ability to use keyword tagging also is of value to Web marketers, because they know they will lead to backlinks for their sites. A single social bookmark link doesnt carry a lot of weight but when you add them all together, they become influential in search engine rankings. And with sites such as Propeller, if a URL is posted on one of these bookmarking sites that has good pagerank, it can often rank high in Google if the person who submitted it understands how to research keyword tags and has entered the listing properly.

The social media landscape is made even more indistinct by sites like Yahoo Buzz, which allow online social networking and social bookmarking. They are quite useful for bookmarking URLs but they also provide a powerful platform for online social networking and marketing. Business and personal contacts galore are just waiting to be discovered on these sites and blog posts featured on these online social networking sites have the potential to rank well in Google and other search engines. This combination of tremendous benefits is the reason that Internet marketers flock to them.

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