Pens are small, fairly cheap but in respect to using them for gifts they don’t get thrown away till they have been fully used, giving them a life of one to two months depending on usage. They are a perfect gift, because they are versatile.

Pen manufacturers would agree that the most common ink colour these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your company each day when you add your branding or unique company features to the pen.

Amongst sales people & office workers, black ballpoints are the most preferred. Blue is next in line in popularity. If you are a party-hire company or childrens wear business you may consider some more interesting colors such as pink or orange but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this, you may end up with a wonderful physical design but has zero room for the info you want to add. This would completely defeat your advertising purpose.

When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.

Good suppliers of corporate gifts should let you to buy pens in volumes you require, in addition to the design concept of the pen body & its quality aspects we discussed.

Learn how Pen can raise your marketing today. See us to have some important Corporate Giftideas. Get a totally unique version of this article from our article submission service