In: Business23 Feb 2013
You have probably heard of the saying, “Know thyself.” But if you are a business owner, it is important for you to be familiar with a different twist on this phrase. For you, it is crucial to ‘know thy customer.’ This is because unless you know your customers very well, you may be leaving money on the table because you are not offering them what they desire.
Lots of people in business make this error. They are not tuned into exactly what it is that their prospects are wanting and needing. And so they attempt to sell them things that there is no market for. The sad thing is that they do not realize why no one is buying from them.
Happily, you do not have to make these blunders. All you have to do is put yourself in the place of your client and then ask yourself some questions. One question you could ask is, “What is your most pressing frustration?” When you have the answer, you are in a prime place to offer real help to your prospects.
The goal is to help people eliminate their problems. Once you learn how to do this for the people in your particular niche, you will have no trouble finding buyers for whatever you are selling, whether it is a product or whether it is a service. Your question right now is probably, “Great, but how do I do this?” It is not difficult: just ask them.
All you have to do is hold a survey for your prospects. Ask pertinent questions and then study the results that you get until you have a firm grasp of what the problems and pains are of the people to whom you want to sell. At this point, you can create the products that they will buy.
When you do this, you both win. You get the benefit not only of helping others, but also of increasing your income. Your clients get solutions. It is a perfect situation.