Wag the Dog Marketing on basic steps of on site organic search engine optimization.

Keyword Research: Supply and demand analysis must be done in order to determine what phrases you decide to search engine optimize on-page relating to your products and services. Don’t get hung up on the broadest, hardest to rank for keyword phrases.

You must understand how much competition you have in relation to such phrases. You’re likely to succeed by striving for first page search ranking for phrases that are less sought after from your competition, yet are still searched for and relate to your offerings. Remember it’s much better to have 1% of 1,000 then it is to have 0% of 10,000,000!

Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.

Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content.

Effective Meta Tags: Creating proper Meta Tags. Although Google doesn’t put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.

Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.

Internal Linking: Be sure your site is linked from home page to your product content pages, and make sure your article content pages link back to your home page forming a circle. Be sure to use your articles keyword in the anchor text pointing back to your home page.

We know these steps are the basics of on-page search engine optimization tips. However they are all important, so do them right and you’ll surpass all the garbage out there and skyrocket your income on the way.

Bark at Susan Walker and get info on local seo optimization, today, or just learn more about how local SEO optimization can help your business.